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how will be life without petroleum Products

A fictional peak in to life without petroleum Products, Peak oil, Environmental economics, Petroleum politics, Petroleum, Futurology, alternative energy, Energy crisis, petrol, diesel, kerosene, wood, cng, cars, lpg, autolpg, coal.

वर्ष 2040, आज का दिन :

पेट्रोल व डिजल अब केवल राष्ट्रपती, प्रधानमंत्री और सेना के लिए ही उपलब्ध है। शहरों में लोगों ने सड़कों पर अपने वाहन जहां जगह मिली वही छोड़ दिए हैं। सेना ने अस्पताल सहित कई प्रमुख स्थानों को अपने कब्जे में कर लिया है। एम्बुलेंस तो अब केवल जरूरतमंदो के लिए है, महत्वपूर्ण एवं विषेश व्यक्ति के लिए ही वह अस्पताल से बाहर निकाली जाती है।

पेट्रोल व डीजल के बगैर चलनेवाले कई वैक्लिपक वाहन सड़कों पर भारी संख्या में नजर आने लगे हैं। इलेक्ट्रिक कार के साथ अब सड़कों पर बैलगाडी, घोडागाड़ी एवं साइकिल रिक्षा ज्यादा नजर आते हैं। साइकिल के अच्छे दिन वापस लौट आए हैं। डीज़ल पर चलनेवाली रेलगाड़ी अब वापस भाप के इंजनपर चलने लगी है। इतना ही नहीं बिजली से चलनेवाली रेलगाड़ी भी अब बिजली की उपलब्धता के अनुसार ही मार्ग तय कर रही है।

 

वर्ष 2020, आज का दिन :

जो देश पेट्रोलियम पदार्थों की आपूर्ति के लिए दुसरे देशो पर निर्भर रहते हैं वे हमेषा भविश्य में अचानक आनेवाली किसी भी तरह की समस्या का सामना करने के उद्देष्य से अपने यहां इतने पेट्रोलियम पदार्थों का स्टॉक संग्रह करने रखते हैं की लगभग 8 से 12 सप्ताह तक आसानी से लोगों को उपलब्ध करवा सकें और व्यवस्था सुचारू रूप से चलती रहे।

इन दिनों पेट्रोल पंप मालिकों की हड़ताल शुरू है। हड़ताल के दुसरे ही दिन स्टॉक खत्म हो जाने के कारण कुछ पेट्रोल पंप बंद हो गए। अगले तीन दिन में बाकी के पेट्रोलपंपो का स्टॉक भी खत्म हो जाएगा। चार दिन बाद ट्रक एवं कार रास्ते में ही रूक जाएंगे। दोपहिया वाहनों की स्थिती तो मात्र दो दिन में पस्त हो जाएगी। इनके साथ ही बड़े शहरों में कचरा ढोनेवाली गाड़ियाँ, शव-वाहिनी, बच्चों को स्कूल ले जानेवाली स्कूल बसों के पहिले भी पेट्रोल के अभाव में थम जाएंगे। जिन शहरों में सी.एन.जी. एवं एल.पी.जी. गैस की सुविधा होगी वहां स्थिति थोड़ी भिन्न होगी। वहां पेट्रोल एवं डीजल से चजनेवाले वाहन तो ठप्प पड़ जाएंगे मगर गैस से चलनेवाले वाहन सड़कों पर तेजी से दौड़ते नजर आएंगे।

 

वर्ष 2025

यश एक बड़ी कंपनी में मार्केटिंग मॅनेजर है। देशभर में घुमना, लोगों से मिलना, मार्केट की स्थिती उतार-चढ़ाव पर नजर रखना और ग्राहकों की मनः स्थिती को समझकर अपना माल आगे ले जाना यही उसका काम है। अपने ऑफीस में काम करनेवाली ग्रेस से उसकी अच्छी दोस्ती है। भविष्य को लेकर दोनों के सपने एक जैसे ही हैं। दोनों ही घर, गाड़ी और सुख-सुविधा के तमाम साधन खरीदना चाहते हैं, दोनों की इच्छाएं और महत्वकांक्षाए भविष्य में बहुत आगे जाने की है। शायद इसलिए भी उनकी दोस्ती दिनोंदिन गहरी होती जा रही है।

 

”अरे यश, सुना क्या ?“

”क्या“ ?

”अरे आत पेट्रोल 1000 रूपए लीटर हो गया है।“

”इसे उच्चांक कहें या निम्नांक, समय में नहीं आ रहा है।“

”हूं महंगाई और बढ़ेगी।“

”अरे महंगाई अगर और बढे़गी तो क्या होगा ?“

पहले ही तो महंगाई ने हमारा जीना हराम कर दिया है।

”अरे कंपनी जिंदाबाद, वो देगी पेट्रोल अलाऊंस (खर्च) और तुम क्यों चिंता कर रही हो। मैं हूँ ना।“

”कंपनी क्या तुम्हें तुम्हारी तनख्वाह से ज्यादा पेट्रोल खर्च देगी ? अब तो सारे नियम बदल जाएंगे। अब कंपनी की सबसे पहली प्राथमिकता पेट्रोल व ट्रांसपोर्ट का खर्च कम करने की होगी। अब कंपनी अपने खर्चों को कम करके उसमें मुनाफा ज्यादा कमाने पर ही जारे देगी। कंपनी में उतने ही लोग रहेंगे जितने की जरूरत है, बाकी सब बाहर जाएंगे।“

”ग्रेस मेरे पास इसके समस्या का एक हल है।“

”क्या ?“

”अगर हम दोनों शादी कर ले तो ! हमारे शादी करने से इस कमरतोड़ महंगाई से हमें निजात मिलेगी या नहीं, ये तो मुझे पता नहीं, लेकिन तुम अगर मेरे साथ होगी तो इसका अहसास भी नहीं होगा।“

”अरे ये कोई समय है मजाक करने का“ ?

”मजाक नहीं, ये मैं दिल से कह रहा हूँं ग्रेस। मुझे अपनी बाकी की जिंदगी तुम्हारे साथ गुजारना अच्छा लगेगा। लेकिन क्या तुम मुझे पसंद नहीं करती।?“

”नहीं यश ऐसा नहीं है। मुझे लगा की तुम कभी शादी के बारे में सोचोगे ही नही। तुम्हारे लिए तो दोस्ती से भी ज्यादा महत्वपूर्ण तुम्हारा कॅरियर था ना।?“

अगले ही महिने दोनों की शादी हो गई और उनके वैवाहिक जीवन की शुरूवात हुई। महंगाई और पेट्रोल की बढ़ती किमत के कारण उनके वैवाहिक में केवल आवश्यक जरूरतों का स्थान रह गया था। सबसे पहले गाड़ी बेच दी गई और सरकारी वाहन से यात्रा की जाने लगी। खर्चों में भागीदारी (एक्सपेंसेस शेयरिंग) और ब्रीजिंग गैप जैसे शब्दों का उपयोग ज्यादा होने लगा। पुराने सपने तो अब कल्पनाओं में ही रह गए और नए सपने वो तो खुली आँखो से भी कोसों दूर थे। आरामदायक वस्तुएँ भी पहुँच से बाहर होती गई।

पेट्रोल की बढ़ती किमतों से पुरा देश परेशान हो गया था। इच्छा होने के बावजुद अनेक बातें संभव नहीं थी। डीजल शवदाहिनी के लिए सप्ताह भर की वेटिंग थी। विद्युत शवदाहिनी का भी यही हाल था। निर्धन लोगों ने तो अब ईंधन के रूप में लकड़ी का विकल्प ढुंढ लिया था। सड़क किनारे बरसों से खड़े होकर लोगों को छाया देनेवाले घने वृक्षों को बेदर्दी से काटा जाने लगा।

नए कानून के अनुसार अपने परिवार को बढ़ाने की इच्छा रखनेवालों को बकायदा आवेदन देकर अनुमति लेना आवश्यक था। अस्पताल की सुविधानुसार व्यवस्था पर असर न हो, इसका विशेष ध्यान रखते हुए तारीख दी जाने लगी। अगर किसी की तारीख मिस हो जाती तो उसे फिरसे आवेदन जमा कर नयी तारीख लेनी पड़ती थी। धीरे-धीरे सामाजिक व्यवस्था ने पेट्रोल व डीजल की समस्या में सामजंस्य बिठाना शुरू किया। यह भविश्य में आनेवाले दिनों का एक नमुना मात्र था।

बिजली से चलनेवाली गाड़ियाँ तो थी मगर बिजली नदारद थी। अब बिजली अतिआवष्यक सेवाओं के लिए पहले और फिर ग्राहकों के लिए और उसके बाद आरामदायक वस्तुओं के उपयोग के लिए उपलब्ध होती थी। एल.पी.जी., सी.एन.जी. इथेनाल, हाइड्रोजन कार जैसे विकल्प भी महंगे पड़ने लगे। इनका उपयोग केवल धनवान लोग ही कर सकते थे।

चारों तरफ अव्यवस्था और अस्थिरता की आलम था। लोगों का ..

 

वर्ष 2035

आज सरकार ने अधिकारिक तौर पर घोशणा करते हुए कहा कि खाड़ी देषों में व्याप्त अस्थिर वातावरण के कारण भारत को तेल मिलना मुश्कील है इसलिए तत्काल प्रभाव से पेट्रोल, डीजल व केरोसिन की बिक्री बंद की जा रही है।

आज अपने पास मात्र चार सप्ताह तक के तेल का ही स्टॉक होने के कारण अब हमें ईंधन के विकल्पों की ओर रूख करना होगा और जनता को अब अपनी जीवन-पद्धति में बदलाव लाना होगा।

”यश, तुम कहां हो ?“

”ग्रेस, मैं मदुराई में हुँ।“

”अरे तुम्हें कुछ पता भी है मुंबई में क्या हो रहा है ?“ पेट्रोल पंप लुटे जा रहे हैं, गाड़ियां रोककर चाकू की नोंक पर गाड़ी से पेट्रोल निकाला जा रहा है।

fight
fight

”लोकल भी निर्धारित समय के लिए चलायी जा रही है, सुबह चार घंटे और शाम चार घंटे। बस सेवा का तो कोई भरोसा नहीं, कभी भी बंद पड़ सकती है। मदुराई के हालात कैसे हैं ?“

”हम यहां साइकिल में घुम रहे हैं। चेन्नई जानेवाली प्राइवेट बस की टिकीट दर तो हवाई जहाज की टिकट दर से भी महंगी हो गई है। यहां जगह-जगह सड़कों पर लोगों ने अपनी गाड़ियाँ छोड़ दी है। कुछ जगहों पर एल.पी.जी. ऑटो की सुविधा तो है परंतु वो भी बहुत महंगे हैं, पेट्रोल पंप तो सुख गए हैं। मदुराई स्टेशन की सारी ट्रेने रद्द कर दी गई हैं।“

”अरे, फिर तुम घर वापस कैसे आओगे“ ?

”जैसे ही मुझे कोई साधन मिलेगा, मैं वैसे ही मुंबई पहुँचने का प्रयास करता हूँ। चेन्नई जाकर वहां से ट्रेन से आऊंगा। फिर भी एक सप्ताह तो लग ही जाएंगे क्योंकि जब बिजली होगी, तभी तो ट्रेन आगे बढे़गी। नहीं तो, बस बैठे रहो जंगल में। तुम अपनी व्यवस्था का ज्यादा ध्यान रखो। वापस लौटने की कोई व्यवस्था न हो तो तुम घर से बाहर मत निकलना।“

horse cart
ghoda gadi

आज का दिन 2040 :

पेट्रोलियम पदार्थों की बिक्री बंद करने का कठोर नियम तो सरकार ने जनता से सामने लागु कर दिया जिससे ऐसा लगने लगा था कि किसी पुराने दौर (काल) में यहां पेट्रोल, डीजल व अन्य पेट्रोलियम पदार्थ हुआ करते थे।

देश वैसे तो एकजुट था लेकिन कुछ हद तक उसमें आंतरिक दरारें पड़ गई थी। कुछ राज्यों में वहां के ताकतवर लोगों ने सरकारी तेल कंपनियों के तेल संग्रह (स्टॉक) पर जबरन अपना कब्जा कर लिया था। एक दो जगह तो लोगों ने पुलिस कारवाई के भय से सारा स्टॉक जलाकर नष्ट कर दिया था, जिस कारण प्रशासन इससे दो हाथ दूर ही रहता था। जिन राज्यों में सरकारी रिफायनरी थी वहा माफियाओं ने कब्जा कर लिया था। प्राइवेट रिफाइनरी तो पहले ही संस्थान में तब्दील हो गए थे।

ये रिफाइनरीज अब सत्ता और धन के दुसरे महत्वपूर्ण केंद्र बन गए थे और ये भारत में नहीं बल्कि पुरे विश्व में राज कर रहे हैं। ये विश्वभर में अपने रिफायनरी से आपूर्ति कर वहां से काला धन प्राप्त कर रहे थे। एसे ताकतवर लोगों ने अपनी रिफायनरी की सुरक्षा के लिए जबर्दस्त सैन्य बल तैनात कर दिया। वे ऐसा व्यवहार करते मानों उनकी दुनिया बाकियों से अलग है।

अफगानिस्तान जैसी स्थिति अब अन्य राज्यों में नजर आने लगी। अब सत्ता की कमान पेट्रोल के स्टॉक पर आंका जाने लगा। शहर के बाहर स्थित तेल कंपनियों के गोदाम (स्टॉक) आज टोलियों के अधिकार में है। हलदिया, उरण, मेरठ सहित कई अन्य स्थानों पर तेल अब बंदुक की नोक पर उपलब्ध है।

तेल का एक भी टँकर आज एक किलोमिटर तक बगैर सुरक्षा के नहीं जा सकता। दुरी लंबी हो या छोटी, टँकर तेल से भरा होत तो उसकी सशक्त सुरक्षा बंदोबस्त करना जरूरी हो गया है। गुजरात का हजीरा अब नई मुंबई व दिल्ली हो गया है। देश की सी.एन.जी. की पाईपलाईनें तो कबसे तोड़कर बेच दी गई है। गैस आधारित पॉवर प्लांटस को बंद हुए अरसा हो गया।

कोयले के क्या कहने, वह तो अब रूपये जैसे हो गए हैं उसकी खनक भी सिक्कों से ज्यादा मधुर लगने लगी है। कोयले की महत्वपुर्णता के कारण देश की अर्थव्यवस्था अब कोयले पर आधारित हो गई है। छोटे-बडे़ तमाम उद्योग-धंधे अब कोयले पर चल रहे हैं। घर में उपयोग करने के लिए रोज गाड़ियों में भरकर कोयला लाकर बिकने लगा है। कम-ज्यादा होने के बावजुद लोग एक-दुसरे की मदद करने लगे हैं। बिजली है मगर मात्र तीन घंटे के लिए। खाना बनाने के लिए हर छोटेसे लेकर बड़े घरों तक में कोयले की सिगड़ी का उपयोग किया जा रहा है। रेल विभाग ने पुराने भाप के इंजिन का उपयोग षुरू कर दिया है। बिजली व भाप के इंजिन के सहारे रेलगाड़िया तो चलने लगी हैं मगर अब उनका समय पहले की तुलना में दस गुना ज्यादा बढ़ गया है। गाड़िया दिनभर चलती हैं और रातभर खड़ी रहती है। इंधन के रूप में लकड़ी का उपयोग करने वाले लोगों ने तो सालों पहले जंगल के जंगल साफ कर दिए हैं।

जनजीवन एक बार फिर साइकिल व बैलगाडी पर दौड़ने लगा है। घोडागाड़ी, तांगे फिरसे नजर आने लगे है। मोबाईल के कारण लगभग बंद हो चुके लैंडलाईन फोन एक बार फिर अधिकाधिक उपयोग किए जाने लगे है। क्योंकि वे बिजली के बगैर चलते हैं। अब लोग घर से ऑफीस बैलगाड़ी से जाकर कम्प्युटर पर काम कर रहे है। परिवर्तन की लहर चारों तरफ फैल गया है।

परंतु पहले के जैसी गती अब नहीं रही। जीवन की गती भी रफ्तार धीमी हो गई है। दिल्ली जाना है ? चार दिन, चेन्नई में माल पहुँचाना है ? एक महिना, मुंबई में रीश्तेदार का देहांत हो गया ? वही रहो, आओ मत।

अब सड़क पर मोटे लोग नजर नहीं आते। डायबिटि़ज, शुगर, स्ट्रेस, हार्टअटैक जैसी बिमारियों के नाम भी सुनने को यदा कदा ही मिलते हैं अब ज्यादातर लोग पैदल चलते हैं। किसी को काम की जल्दबाजी नहीं हैं एक-दुसरे के समय का ख्याल रखा जाने लगा है। अब लोगों को अच्छी तरह समझ में आ गया है कि प्रकृति प्रद्त्त सुविधाओं का दुरूपयोग करने पर दुःख और कष्ट के सिवाय कुछ नहीं मिलता। इसलिए सारी सुख-सुविधाओं का उपयोग सही प्रकार से करते हुए उनके दुरूपयोग से बचना चाहिए तभी जीवन सुखी एवं समृद्ध होगा।

 

समीर मुले

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Walk in to the mind of a suicidal person

 

This blog is about one person and his fictional experience about feeling suicidal. This has nothing to do with any general idea of Suicide.  If this touches you in any way, let me know. If this brings emotions in you, do something about it, if you find a lonely person reach out to him or her.Stay available, talk, that’s the best first aid you can offer a suicidal person. If you have similar content then this page will publish it as long as it can help prevent suicide. If you are a non profit organisation we would  feature your profile and helpline number here. If you are a survivor share your story here in comment box or mail us, Together we can try to help each other.

Walk in to the mind of a suicidal person.  Suicide word will definitely catch your attention. Death by suicide can be sometimes soul shaking for others, especially it comes in an unexpected form and for least expected person. A young boy from Mumbai committed suicide at a very young age recently, my close friend committed suicide recently. Suicide by definition is willful act of taking ones life by himself. Well ideally people with mental illness, Substance abuse, Drug addiction are prone to Suicidal tendency. But people who don’t have it also commit suicide. Suicidal depression, hopelessness and lot of other factors can be the reason for suicide attempt.

In 46 years of my life, first suicide i remember was of My friend jaikumar Somans father.The latest one is by my good friend Girish. Few days back a young boy Manmath also died and the list goes on and on with each passing day. Suicide makes a big news. Lot of criticism is thrown at  parents, society, and all angles of parenting is discussed. Technology is blamed. Everything is available, parents give best to their kids and still they commit suicide is the common tone of the people.

Only one thing is missing from the whole discussion. The point of view of the person who committed the suicide. What goes on in a suicidal mind is something you will never know. What were his last thoughts? Was he worried? Was he depressed? What was he thinking before making that suicidal attempt? Only that person really knows why he did what he did. Rest all are simply assumptions.

You need to survive the thoughts, the situations, events for one day. Tomorrow will be a new day.

Thoughts will come and go, situations change, people change and change is what we need to look forward to seemingly hopeless situations. help others to get help, talk to people, reach out more.

Things will change.

Let me take you through a narrative experience which will bring you closer to one suicidal mind which has survived the attempt before he almost died. With mental disorders and a self harming tendency, This person survived 3 more decades with several non serious suicide attempts and leads a normal life in spite of all odds. I’m sharing a real person’s experiences here, if you are not comfortable reading, please stop  now.

 

How big is your world? Your answer may be your family, your friends, your job, could be a long list. My answer is, “my exact situation is my world”. This very moment is my world. I’m nothing bigger than this world and nothing less.

Please remember your answer to these questions, because they will help you understand the topic of Suicide from My point of View. Let me take you through my mind and give you a glimpse of what happens in my mind.

Now my reason why asked you, “How big is your world? Have you ever felt a situation where it is you against the entire world?” You probably have not.

Some hopelessness? Some Disappointment? End of the road? A disease? Troubled people? Debt? Or simply a sense of independence over everything? Have you ever felt that world is a thing or a person. World is defeating you in each situation,cornering you,leaving you with no choices.

Then i realize that I am powerful enough through my mind that I can defeat it with one action of suicide? Do you have tremendous confidence that you can solve the situation or make it better with what you truly have, Your body, Your Soul.

And with any situation, immaterial of the content, you decide to defeat the universe by trying to take your life, ideally you win because not everyone can fight world with their own life.

suicidal depressionsuicidal depression
Suicidal depression

I’m not sure if you are getting this, let me get you through a situation.

This was year 1989, I was studying in my 2 nd year of  Polytechnic. Lot of things were occupying my mind, my family, their aspirations that I will change their life, my exam, my newly made girlfriend, lost hopes of my school sweetheart, lack of money for education, lack of emotional support, disagreement with a close friend and literally it was a fight between me and the world. I was hardly 17 then. Everything was too much to handle.

Slowly I started drifting away in to my world. I was well read boy with over 500+ books before I passed 10th, above average, smartest in my family and a brain to envy for. I was self-sufficient for my social needs, didn’t need people or things because of what I knew through books. I was content. at that point my human connect was very limited.

 I knew my situation. I knew that it had no solution, So I decided to defeat the world with one quick decision. I was not mentally sick, rather I was fully aware and conscious of things going on in my life and its consequences. I was sure to crack and break all barriers with time. And only problem was that I was short of time.

That night I stayed in College hostel, had a drink. Morning when the roommates went away for classes, I took a shaving blade and slit my wrist. The first cut went through the skin leaving a redline of blood. I pushed the blade harder next time to find out that there is fiber like individual threads   which needs to be cut individually. Shaving blade can’t hold its position and cuts only when held at corner with a very small portion, so  With further repeated cuts and more pressure my wrist started opening up from the place where i cut it.

After some more cuts, I cut something soft and blood started rushing out. The flow was smooth and regular. It formed a big drop first and then it started to flow on the inner side of my wrist. I was watching it for the first time. It amazed me. Felt like I had achieved something. In this whole world my body and my soul was something which belonged to me and I was using it to defeat the world.

To avoid mess, I started collecting the blood in the bottle from yesterday night. I was fully awake and knew what I was doing at that time. I was happy, I was defeating the world.

 

I was about to lose my consciousness, then someone came in that room, so I ran out leaving a trail of flowing blood. Once out of hostel I ran at the back of my hostel where railway tracks plied trains. I desperately wanted to end this, so I ran with all I got, till some railway employees saw me running with a bleeding hand, they started to chase me with and I ran the other side. Meanwhile other students from hostel who were chasing me caught hold of me. Tied a cloth around my wrist and bundled me up to a doctor just in time.

4 stiches later my wrist had stopped bleeding and Doctor Natarajan Iyer was lecturing me on how to live. I remember he told me about Gita and Krishna that day and how life was important and it should not be given away like this.

I clearly remember that, I was aware of its consequences, and I knew the outcome. I was smart for I always knew the risk it involved. I was winning, I was defeating the world by putting the only thing I had as my own at stake, MY OWN LIFE. That’s all was my only ammunition and I used it.

This is not about being sad or wrong or being happy or unhappy.

This was the first incidence, in repeated events over next 3 decades I have touched death innocently and on purpose many times. By 21 I had realized that death is a truth and I can play with it anytime I want to in a wrong way. I survived to tell you this.

I swam across a river knowing that I wouldn’t last even 10 meters, travelled unknown zones on bike, cut my wrist several times, have tied noose with towel several times in my bathroom over family disputes , got over alcoholism, drug addiction and got in to fierce street fights several times where death brushed me by inches. Why did I do all this? Frankly I didn’t know, today when I look back one thing I can clearly tell that I was never afraid, I was prepared and knew what I was getting in to. I knew the results it would bring at end and cost I would have to pay. Yet I chose to live that life. I loved living on edge, that was my kick.

The saddest part was I didn’t feel like taking help as I felt I was capable enough to help myself. When finally help came I was not in a position to accept, because I looked at it as defeat. Mind plays tricks with you when you are going through a rough time.

 

Help
help give to get it

After suicide an image is portrayed if of a troubled guy who couldn’t face the world, Couldn’t take responsibility, Or somebody who could not take it anymore, a picture of hopelessness is also there. Or, then there is someone like me, who is ready to put his life on line just like that.

Later in my life I started frequenting with this kind of situations, and I decided to take help because couple of times I was almost on the last step. I went to a doctor and told him that I was having suicidal thoughts and I was trying to find a way to overcome suicidal thoughts. I was diagnosed with Borderline Personality Disorder which gives me impulsive behavior in gift and comes with suicidal tendency as a factory setting in my brain. All the acts described above just were the part of package, till the time I slowly started identifying suicidal behavior as a life threat. Stopping was difficult as I didn’t care much for my own life.

Suicidal thoughts depression, Feeling Suicidal, Depression and inability to lead a normal life has been a part of my life since last 3 decades. Only difference is I choose not to act on it with the help of My Doctor and My Psychiatrist. Medicines help, but understanding helps a lot.

problem was Isolation and refusal to accept help, which never let people around me find out that I had a problem. Neither did I.

 

Looking back, I’m surprised, and happy to be living through these 3 decades. Each day morning when I wake up I thank god for one more day in my life and proceed to live through it.By mid morning I wish to give up and then I divert myself to something else.

I will say this works and is successful in prevention of suicidal attempts because I managed to live on for this much time. Yes Still today I feel suicidal, but I know that I will not commit suicide today.

I know that making sense out of this is difficult for a lot of people, but believe me this is true. In the whole article I have not spoken about anyone, not even my parents, not even society, not even the year, no education, no money because they don’t matter. For me what I think matters, what I can do matters and I have to live through it everyday irrespective of the environment outside.

How can you use this information?

I wish I had been more aware about my emotions like happiness , sadness, Hurt, then I would have dealt with them differently. Depression will come, bad times will come, suicidal thoughts will come and openness and awareness can be helpful to a large extent in dealing them. A good doctor can help, provided you know that you need help.

In my case I was not aware that I was going through this, so wish I could have been more aware about this topic, then I could have started an early treatment.

Most of the time we choose to give up on person, and that also can be a mistake. A sick person needs medicine and attention, same is with a suicidal person. Patience can save a life, and patience is not available in any shop.

Hope is one more thing which people offer without a plan of action. Without a plan of action Hope is just a vague thing. Hence we need to tell the person that there are no shortcuts to returning back to normal life. Hardships must be faced, and with time everything will heal.

 

24x7 help line

Seek help & support & help and support when sought.

http://www.aasra.info/

24×7 Helpline: 91-22-27546669

This blog is about one person and his fictional experience. This has nothing to do with any general idea of Suicide.  If this touches you in any way, let me know. If this brings emotions in you, do something about it, if you find a lonely person reach out to him.

anubandhaka@gmail.com Mobile / Whatsapp:+91-97670 528 78

Stay available, talk, that’s the best first aid you can offer a suicidal person. If you have similar content then this page will publish it as long as it can help prevent suicide. If you are a non profit organisation we would  feature your profile and helpline number here. If you are a survivor share your story here.

9 ways to improve your Communication Skills

By communicating with each other, we express our views and thoughts and also understand others. The interaction could be verbal or non verbal. While some people are born with good communication skills others need to work on them to improvise their skills. Interacting with another individual or a group, making presentations, giving public speeches, negotiating large deals, persuading a team, or mailing a client across the world, whatever be the method of communication, it needs to be effective, clear and concise. If you are good at communication then you will automatically own problem solving skills. here are 9 Ways to improve communication skills with focus areas like Conflict Resolving, Listening. Reading, Your Body Language,feedback, negotiation, asking question, notes, public speaking, communication skills, success, speech, public speaking

1.Listening: Some people think if they are fabulous speakers then they are good at communication, forgetting that listening is a very key factor in communication. And unless you are a great listener you cannot be a great communicator too. To be a good listener takes genuine interest in other peoples’ view points and perceptions, avoid distractions, make notes if you are unable to remember all that you listen, don’t interrupt another person while they are speaking, listen to them till they have finished without jumping into conclusions about what they might say. These are some of the practices you can adopt to become a good listener.

Listening
Listen to communicate

2. Read: Reading helps you to understand a language, the grammar, the way sentences are formed, helps you acquaint yourselves with jargons, opens up your mind to new perspectives, helps you learn new things, increases your creativity, and also enables you to be an interesting speaker. Sharing views with people you would like to have conversations with or just for the pure pleasure of your personality development, whatever be the reason, reading definitely brings you the benefits and improves your communication skills.

Communication skills
Reading

3. Watch Your Body Language: We not only speak verbally but also non-verbally. By understanding or reading a person’s body language such as their tone, gestures, eye contact, facial expressions, etc you can decipher their true intentions or message. Body language helps you improve your understanding and communication by mapping others’ words with their body signals as it is believed that body language gives out what truly goes on inside of us. However, it is important to keep in mind that body language can also be influenced by various cultures.

Image consultant
Body language

4. Questioning Right: Asking questions is a crucial part of communication as it helps you understand the topic or point or matter clearly. It enables the exchange of information between people. Some of the various types of questions are open and closed questions, rhetorical questions, leading questions, funnel type, probing questions etc. Questioning right and also listening intently will help you while communicating and enhances your comprehension. 5. Negotiation: There maybe a situation where you may have to negotiate with another person or group to meet your goals and it is quite possible that the other person or group may also try to win the negotiation. Effective negotiation occurs when you listen well to others needs and perspectives; talk with an open mind, direct your interaction towards a win-win solution rather than trying to win at the other’s expense.

image consultant
Negotiation

6. Making Notes: Sharing information or circulating the minutes of the meeting is one way to remember all points discussed and track them to closure. Prepare an agenda well before the meeting so that people can come prepared for the meeting, and everyone’s time is better utilized. Assigning owners for action items and informing them helps not only get the work done but also saves time in co-ordination.

Image consultant
taking notes

7. Public Speaking: Addressing an audience requires preparation of the content to be presented either orally or by projecting the information on a screen. Be confident and make eye contact with the audience. Speaking slowly but clearly will ensure the audience are able to understand your message. Too much data or too many statistics may spoil your presentation. It is important you focus on the needs of the audience.   8. Receiving and Giving Feedback: Feedback forms a key role in communication. It helps the sender and the receiver improvise their communication or work. Being fair in your judgment also helps in enhancing working relationships and communicating further in a better way. A positive attitude towards feedback can get you that much nearer to success.

Image consultant
Feedback

9. Conflict Resolving: Conflicts are a natural part of interaction and working relationships. If managed badly, conflicts can blow up businesses and profitable deals or relationships. Communicating in a polite but firm manner, focusing on resolving the conflict instead of focusing on the individual or group, exploring facts rather than basing decisions on assumptions etc are some of the ways communication can help resolve conflicts. Guest Blog by:

Persona stars
Leading Image Consultant

Deepti Joshi Dange International Image,Etiquette, Grooming,Communication & Style Coach Persona-Stars Image Management +91 9545096305 http://www.persona-stars.com

Picture courtesy http://www.pixabay.com

original article on :saamiermuleys blog

How to Select an Institute for Your Engineering entrance?

My son was fairly sure that he wanted to do Mechanical Engineering from his school days. But we as a parent were not sure how to select an institute for engineering entrance. Competitive exams, JEE, MHCET were words we had heard but never understood. We searched institutes and found out that finding right coaching institute is actually a hard task to do. Students get pushed after their friends or references and or the big advertisers. My son is a good student and I wanted an institute which could compliment him at his level of studies.

I noticed 2 major things about preparing for Engineering entrance exams @ selecting best coaching institute for Engineering or JEE.

engineering/jee
How to Select an Institute for Your Engineering entrance?

 

First There are 2 ways for getting through the entrance. Home study and coaching institutes. Home study needs focus and discipline for 2 years. Which a student can do with great effort. Second is Coaching Institute for JEE. Coaching institute have planned study schedule, reviews by tests and a plan to ensure development test after test. In both the methods practice of key topics form an essential effort for success.

Second, coaching institutes usually have category of students in their batches. Best students study in one class, mediocre study in one class and rest all in one class. I am not against it, because what can bring results needs to be done. Category or no category, ultimately a student will reach his destination by clearing his or her engineering entrance.

 

While selecting the institute for my son & I found out  the 5 important points which can help you what’s best for your kid before we could zero in on institute of our choice Pioneer tutorials www.pioneerclasses.com ,incidently pioneer specializes in Maths and science coaching since last 12 years.

  • What is the last years Performance of the institute?

We are target oriented people, we are joining the institute to make our kids engineer from a reputed college. It’s an investment in future and I would like to give 2 years to an institute which has a proven track record with results in what they do. Entrance coaching is costly for a middle class parent, so depending on your budget you have every right to ask for the results so that you don’t waste it on an institute which will use your money to stable itself.

  • Infrastructure & facility

Some institutes I found with best of facility but with ordinary teaching staff, some had excellent teaching staff with reasonable classrooms but were far away. We did not want our son to travel and get tired, so we had to choose an institute within 5 km radius of our home. Some renowned institutes had branches but the teachers were different.

  • Bunch of classes

We reviewed our options of Math’s at one place, Physics at another and Chemistry at next place. In addition to this a 4 th class for entrance exam was also there. Institutes with all subjects were also offering their best to the students. It was a confusing thing. Local teachers were offering equally good coaching but they did not offer all coaching under one roof. On the other hand, the all under one roof type of institutes were differently placed.

  • Fees Structure

Sad but truth, that fees structure has got a lot to do with the kind of institute or coaching your kid is going to get. Your selection of institute will fairly depend upon the fees, it will not depend on the merit of your student. So finding a right institute with suitable environment for study as per your kid is important.

  • Method & Methodology

It is interesting to see what your institute can offer for studies. Tests, Reviews, Results, preparation for weak subjects, Improvements, and finally exercise which can prepare the student for the engineering entrance. Who can assure you of this, who can share their study plans with you, who can take personal interest in your kid’s study? These are the questions, when answered can help you decide engineering entrance coaching institute for your kid.

 

One more caution notice, my friend’s son had joined a physics coaching institute and after one month he asked for a change. Just like that, because he just didn’t want to go there. This taught me what not to do. We accepted what everybody was doing till one day we found out that his son didn’t understand a word there. I will consider my friend lucky as his son spoke to him about it and changed his coaching institute, otherwise he would have sat in the same class for a year without understanding anything and would have wasted his chance at engineering entrance test.

pioneer nagpur
How to Select an Institute for Your Engineering entrance?

In my case we chose pioneer Classes because in the first interaction only the student counselor Debasmita Banerjee Phone no:86985 66773 detailed us about the facilities, introduced us to the grading and improvement process. Our queries were solved on the spot. We also met the staff and could form an opinion based on the last year’s results. The 4 centers offered us ease of distance. We could make a great choice, within our reach, within our expectations and from an institute which was ready to work as hard as the student himself. You can also contact www.pioneerclasses.com and get details.

 

Lastly, you are not doing the classes, your kid is. Find out what suits him. His friend circle, his environment and then place him in a class which comes close to his aspirations. Don’t force your opinions neither accept what everybody is doing, spend some time together for coaching classes, visit together, attend sample lectures, be sure, talk to staff, and then arrive at your institute. Don’t forget to create an environment which compliments his studies at home. If you want him or her to study , you need to keep everything study oriented at your home.

  • Picture courtesy: Pixabay.com

How to launch a Marathi newspaper?

Story of Deshonnati, Nagpur Edition Launch

Let me share a little background from those days: In Maharashtra apart from the Leading Newspapers Like Lokmat & Sakal, smaller newspapers like (Akola) Deshonnati, (Nasik) Gaokari & (Kolhapur) Pudhari, (Aurangabad) Punyanagari have grown their organizations and retained their customer base. These newspapers are popular in their region and were providing healthy competition. When we decided to launch a newspaper, especially Marathi newspaper in Nagpur, we were skeptical about its place in top 10 Marathi newspapers. Launching business is just like bringing something to life and shaping it to your imaginations. Marketing plan of Deshonnati Nagpur was simple reach where no other newspaper reached, Marketing strategy was simple to ensure a penetration in villages up to 10000 population. Market research was done and marketing campaign to launch the newspaper began. Deshonnati with its launch became the only other newspaper to sell 100000 + copies in Vidarbha other than Lokmat. That was quite an achievement for a newspaper which has come from Akola to Nagpur.

How did team Deshonnati do It? How did they influence the minds of readers? How did they achieve seemingly impossible task of launching a Marathi newspaper with such a clear marketing objective? Selling more than 1 lakh copies in Vidarbha.

I Joined Deshonnati launch As DGM Circulation under Ravi tale who was Edition head for Nagpur. Our back end support system comprised of Umesh Sapdhare & Rajesh Rajore who shaped Deshonnati with their amazing efforts in last 2 decades. Working started with researching and making a list of villages with minimum 10000 populations. Our target was simple we, we wanted each village to have our copy. Simple.

A member of circulation team, Marketing team, Editorial team, Accounts collectively started visiting Districts, talukas, And villages as per the list. Ravi tale was leading from front with us for Appointing agents and reporters and correspondents. Unbelievable but we had 450 reporters+ agents in 5 districts of East Vidarbha even before we took out a newspaper. This number eventually went up to 650 in just 3 months of launch. Combined teams offered solving of all queries of the person on the spot. Leaving no questions for working. This was something unheard of in those days for a newspaper. All the existing newspapers had different people going to same person for different reasons like circulation, advertising, editorial.

launch of deshonnati nagpur
deshonnati launch

Also with our decision to reach a village with 10000 populations, we found out that people were interested in letting their stories reach out more than us. We could reach villages which never got newspaper directly. We connected with such villages, appointed reporters, and weaved a commitment that their voice will be heard through Deshonnati.

 

The Deshonnati backbone System: Deshonnati had some very unique systems & marketing strategy for day to day working of a newspaper. They did not have marketing professionals nor any recovery executives. Surprising?

  • 1) Each agent got a copy free on certain number of ordered copies.
  • 2) Each month end, a review meeting was held at each district center, where reporters were reviewed for their news target and agents were reviewed for their copy & business target.
  • 3) Next month’s planning & marketing targets were also given in same meeting.
  • 4) Everyone at Deshonnati worked hard to remain in touch with reporters and agents for smooth achievement of targets.
  • 5) All phone numbers of everyone in line till top management were open for issue & guidance.
  • 6) All circulation payment made before 15th will attract a return bus fare from his town.
  • 7) All payments done of advertisements before 15th will attract better commission than payment done after 20 days or 25 days.
  • 8) We are used to business targets, in Deshonnati we had News target. Each reporter needed to contribute at least some news from his village or town.
  • 9) The news targets were set as per the population & status of the town.
  • 10) Nothing was kept pending.
  • 11) At HO. If you gave a press note at the counter, you would get a receipt for the same.
  • 12) If your press note is not published in 3 days, then you can call and follow up for the same.
  • 13) If edit team felt that your press note has some issues, then you will receive a call from edit team for clarifications.
  • 14) Deshonnati Published Diaries with pages starting from 1April to 31 march making it a different diary for reporters. This was a unique effort and till date a popular one.
  • 15) In their Home town, Association of newspapers hawkers were appointed as the sole agents of Deshonnati. This advantage changed everything for their circulation objective. Absolutely best marketing strategy for any newspaper.

The product Deshonnati for East Vidarbha:

The agents now set. Distribution now set. What was the product plan? How was the product different from Akola? Deshonnati was a rural product, making it adaptable in Hindi speaking Vidarbha was a unique challenge.

Deshonnati brought in 6 Supplements 1) Krushakonnati – 1 out of 3 publications available for farmers 2) Crime Jagat – No daily newspaper still has a crime supplement 3) Atmonnati – Spiritual Suppliment 4) Vasundhara – Sunday Supplement 5) Sahityonnati 6) glamour

A bouquet of reading material for almost every day. Competitors had 2 or three supplements. Crime, Farming, and spiritual were all unique and wonderful supplements.

Deshonnati invested in talent for its city coverage. 16 + amazing persons covered City for Deshonnati, making it one of the best teams for city news coverage in Nagpur. Imagine the level of content generation at Deshonnati office with 50+ employees at HO, and 500 reporters in rural parts. That was amazing experience.

Deshonnati followed a simple rule, each news received, must be carried. If a reporter decides to abandon some news he should reason it out. This rule meant no more missing news, this meant better connect with people and simply better circulation. Reporters confidence was gained by this rule. Someone sitting in a remote village was also confident that he need not beg for his news to appear in Deshonnati. This was the biggest advantage Deshonnati had.

 

deshonnati
how to launch a marathi newspaper

The Surprise Element of Deshonnati:

Even though it originated from a small town, deshonnati’s technology usage & equipment’s were at par with national newspapers of India. It is hard to believe but it’s true. We had News line 45 for Nagpur edition, which meant we could print all pages’ color, with supplement inserts and lot more. Technology Incharge Sanjay Gaur ensured that we were always matching pace with technology.

deshonnati nagpur
deshonnati nagpur launch

Deshonnati Nagpur was paperless. All news and pagination were done on line. This was not heard in 2002. We had most amazing software’s to work with. Deshonnati was one of the first in initial lot to go online. We had fastest internet at our regional centers who sent us ready pages, unlike other competitors who were needed to do the pagination at Nagpur. We could cover late night news coming from any point in 5 district with this advantage.

 

Nagpur City marketing campaign:

Nagpur city door to door marketing campaign was handled by a young manager Vilas Sapate, who could bring newspaper circulation of 20000 copies commitment for the launch. Again a record for a Marathi newspaper for those days.

Tough resistance was faced in city by competitors, resulting in newspaper not reaching the readers in first couple of days. Usual and expected. Slowly the city circulation picked up and Deshonnati instantly became no 2 in entire Vidarbha.

Conclusion:

Newspaper circulation of 1 lakh 30 thousand from day one is something worth mentioning for those days. Having a sustainable product launch strategy keeping in view product, reach & marketing in close loop is again something unheard of for those days. Adding 650 persons to network is mammoth task for a newspaper which was unheard of in this part of Vidarbha.

People made Deshonnati.

Some of the Team members of Deshonnati launch: Umesh Sapdhare is Vice President Deshonnati, Rajesh Rajore is Heading an Edition, Ravi Tale is Editor Lokmat Akola Edition, Rajendra Uttalwar is now chief Reporter at Deshonnati, Premdas Rathod is with Lokmat Aurangabad, Kamlesh Wankhede is with Lokmat Nagpur, Naresh Dongre is with Lokmat Nagpur, Suresh Bhusari, Devidas lanjewar is with Divya Marathi Aurangabad. Entire young talented team in their mid-thirties and 40s now is extremely well placed and successful.

 

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How we launched a newspaper on franchisee model.

The story of Launch of the Launches I’m going to share today is before Internet happened. But this is a very Interesting Story.  Imagine, you are yet to launch a newspaper but have 450 dealers ready who paid a deposit of 50000 each and 38000 sold copies for a year without printing a single copy.This was done for the first time ever in India. Where conventional distribution system was bypassed and a new system was created for newspaper delivery. Never happened before and never happened again. One Innovative business model, which created and used an exclusive network of dealers & manpower for Newspaper distribution. It Not only could beat the current No 1 Newspaper but could successfully distribute the newspaper also on Day 1 which again is a difficult task.

Whose idea was it? Basically, it was a mixture of ideas. Launch method was taken from a different newspaper. The FMCG distribution pattern was rumored to be an invention of Ashish Kulkarni, who had incubated this idea for an Atta Brand, Param from Nagpur. And Above all, the quick and fast decision making of Director, Nimesh Maheshwari who believed that this team can make it happen. All the marketing was mentored by Sanjay Singh who ensured that the newspaper had enough standing on day 1. Today’s, Nagpur’s few prominent Journalists, started their careers here.

Navrashtra, the launch was of epic proportions for Nagpur. It was the launch of the launches. The scale was mammoth for those days. We believed in the Prepaid method, you buy a subscription and we will give you a free gift worth same rupee value on the spot with the subscription voucher. We had 4 schemes 3 months, 6 months, 9 months and one year’s prepaid subscription. For Circulation, 4 50000 to 6 lakh households were targeted in Nagpur alone. 850 boys were deployed for the door to door campaigns in 17 different clusters market geographically in 123 wards of Nagpur. I was heading Cluster 3 with 55 boys.

Franchisee Campaign:

123 wards of Nagpur were divided into 17 Clusters. Each Cluster had a Manager and a team. I was heading cluster 3, which brought some 25% + franchise in the fold. Cluster no 1, 2 were west Nagpur and were considered hi potential ones. My Teams working was exemplary and we shared every meal together throughout the launch. For dealerships, a team of 5 – 7 executives worked simultaneously to appoint a 3-4 franchise in one ward based on its population. For 123 wards we expected 450 franchises would come. Our offer was simple, you deposit an interest-free 50000/- with us and you will be appointed as a franchise for a particular area of that ward. Our team would do the door to door survey and sell prepaid newspaper subscriptions in your area. A franchisee will then be responsible for distributing the newspapers designated in his area. We had given a minimum business guarantee also, till a fixed number of copies. Any franchise was supposed to earn a fixed amount, in case he doesn’t, we had promised to pay the difference.

Initially, everyone was involved in franchise making, till the actual campaign in the area of The franchise started. We Had our 3 storied office at Wardha Road. The major hurdle was that the newspaper was not yet printed. We were not using the name of our parent publication and thirdly we had promised a number of services like courier, Milk, Grocery, and other essentials to the franchise to keep the business model afloat. We were so confident that we had given a minimum business guarantee, which brought in some unsuitable crowd of franchisee who were not ready to work.

We started our marketing campaign after 350 franchisees, In the process, we had to postpone the launch also for some time. Due to the extension, a lot of franchisees wanted their money back thinking if the paper would come or not. A mega meeting of all 400 franchises was arranged at a Marriage hall and dashing Sanjay Singh, our General Manager faced the angry crowd of 400 people with such grace and conviction that he could actually convince them all. Believe me, He did what he set out to achieve. I’m a fond witness of that day’s entire process. We were worried about a lot of possibilities. We ourselves could not digest the delay as it was making us look untrustable. But Sanjay Singh replied to each and every query and stood there in front of them.All, when the franchise were against us. He won hearts that day with his efforts.

How we started our circulation campaign:

door to door sales
door to door sales of newspaper in nagpur

We had to rent a marriage hall to manage the campaign & gifts. We started with the training of the boys and girls. We showed them products which we had planned against subscriptions and showed them how to sell them. Each Cluster In-charge was given a Tata Sumo and we carried our daily stock in that. Each Morning team would reach a campaign location and work thoroughly in that area. End of the day, receipt books were given back and money was deposited. We used to work in 2 shifts, Morning & evening.

My cluster 3 was special, we were a family. We had achievers and people who were never defeated. Our sales figures were always highest on any given day. Hardly 2 – 3 boys quit our group in the entire campaign. One of our campaigners then went on to become Most successful RJ and today heads a radio Station in India. Such was the extraordinary crowd. One Guy committed suicide and that was the loss which I could never forget till date.

We walked through Nagpur and realized that Nagpur is bigger than what we thought it to be. It was spreading fast and we will be successful eventually. When the campaign ended, we were the top cluster and again the top team end to end. This team and working with them made me a man I’m today.

It is unbelievable but true, but the gifts distributed at Navrashtra launch can still be seen at some places

 

Branding:

We had inflatable balloons, which were huge. We had them placed at Strategic locations. 850 boys + franchise teams, Branded caps, the whole city and everyone knew that Navrashtra was being launched. All locations needed monitoring as inflatables were unique. Those days, It was difficult to go to a normal restaurant, because we were mobbed by people or franchise who would talk Navrashtra plans and wouldn’t let us pay a single rupee. Entire city was branded Navrashtra. Our team mate, Ravi Joshi did an excellent job with Navrashtra launch branding.

 

My Role:

Cluster 3 was on top because of the Highest number of Franchisee and Copies we brought. I was called to the office and was asked to take charge of Franchisee operations as the current DGM Mr. Pancholi had quit midway.  That was the turning point of my Life. In the new role, Each day we used to attend aspiring franchisee, their queries and try to solve them. It was one of the most difficult jobs at that time because of delay. But we learned fast and delivered results faster.

In the night we had deployed some 23 route vehicles who would do dry runs from the printing press to the Franchisee homes just to ensure and train people in their new business. Imagine ringing the bell at 4.30 in morning and taking the signature of that franchise on a piece of paper as a part of training. But we did it. And we loved it.

We created a fantastic logistic arrangement which could deliver our newspaper before 6.30 am to the reader. Existing hawker never delivered before 7 am of 7. 30, so it was important for us to maintain the deadline to stay ahead in the game. All vehicles were under me and I am proud to tell you that the newspaper reached all franchise & their customers on day one. Why is this important? It is important because, if we would have gone by the conventional distribution system, then these many copies would not have reached the customer. Our competitors would have beaten us by purchasing these copies out of the market on the launch day only. This is normal in the field of newspapers. We could bypass it with our own distribution system. A lot of mystery was there regarding logistics of Navrashtra until launch.

newspaper launch at nagpur
newspaper launch at nagpur

Such was the situation that one extra vehicle was deployed with one newspaper vehicle on launch day. we had more than 46 vehicles just to ensure that the newspaper reaches homes of our readers. We had plugged each loophole very carefully for this. Some minor incidence or burning of our newspaper happened though on day one but was settled immediately.

A huge team of data entry operators was in place to punch every address we got. By the end of the campaign, we had exclusive data of more than 32000 customers who were our customers all very precious and true because the newspaper was delivered there. Shekhar Chahandale did a terrific job on this system.

 

Restrictions and limitations:

  • 1) We had sold a subscription to the customers and gave them a gift in return of equal value. Now newspaper was launched at a later date, which made customers little restless, though he had equivalent amount gift in hand.
  • 2) Product forms an important part of any marketing campaign, and somehow we always felt that a better product could have supported the franchise system.
  • 3) only 100 – 120 franchisee of total franchise worked very well and rest all could not participate well, which resulted in customer complaints. We had to go personally and deliver the newspapers. And believe me even 10 -20 complaints can ruin your day.
  • 4) We could add only Milk and Grocery to our franchise network. Imagine, this was before Big Bazaar. We could not tackle the multiple choice of sizes and brands for say a category like a tooth paste or washing powder, simply because customers wanted a particular one and replacement was not a viable option.
  • 5) The earning had increased but some franchise would deliver the newspapers late making us struggle against the 6.30 am’s a delivery promise.
  • 6) The Minimum Business guarantee cause meant huge payouts, whereas the expenses remained constant.
  • 7) The product never actually took off, resulting in a huge drop in our circulation after 3 months’ subscription ended. People continue with the paper.

 

Later the whole franchisee system was scrapped and the newspaper was shunted in the conventional distribution system. The most surprising thing out of the whole transition was, it was the 100 -120 franchisee only who sold the newspaper in the conventional distribution system also. They had strong base of customers and their own distribution which they retained in both the systems.

navrashtra
successful launch of newspaper in nagpur

It was clearly established that a franchisee distribution model can be established for a newspaper and it can be grown. Provided you select those 100- 120 people in first go. If we would not have added the minimum business guarantee clause, then maybe we would have had a better chance. Imagine we had Grocery & milk distribution, what if this would have succeeded? We would have been a trendsetter. May be this and may be that

One of the most satisfying moment of my life, Cluster 3 and its boys live in my heart, because they earned respect.

 

Some respected team members: Nimishji Maheshwari leads the flagship Nagpur Navabharat and are expanding their presence aggressively, Sanjay Singh now works for Hindustan Times, Aasman Seth is AGM Lokmat, Shirish Shingarey is still a circulation guy  and works in Mumbai, Jitendra Solanki is Regional Manager Mother Dairy, Rajesh Salway is an entrepreneur, Vaibhav Deshkar, Shekhar Chahandale , Lot of old team members like Vishal Bhandakkar, kaka Deshmukh, Dharmendra Pawar, Susheel Somkuwar are Still with Navabharat, Deepak Karnale is with Bhaskar, Our team members of Cluster 3, Milind Patil rose to became a celebrity RJ of Nagpur , today is Creative head for Radio Orange, RJ Rajan from Radio Mirchi, Nagpur was in Cluster 2,  I work for Confidence petroleum India Limited as a Sr. manager Communication, Entire Cluster 3 team is well placed today. And the unforgettable Naidu & Sadanand Kulkarni from the NB circulation team. Sadu works with Times and Naidu passed away long time back.

Looking forward to you sharing this, please connect with me on facebook/ twitter/ LinkedIn. Don’t forget to like and comment.

Original post on: amazing launch story.

Marketing Challenges for Parallel Marketer – Auto LPG retail in India.

Petroleum products have always been sold as the need-based products. You buy Petrol, Diesel, Auto LPG when you need it. With increasing number of stations, we don’t prefer to travel much for a liter of petrol or diesel or Auto LPG. A Simple rule was followed always, keep it visible and keep it available. 90’s saw the beginning of branded fuel and well branded fuel stations, Auto LPG stations in India.  We had premium petrol and Premium stations were offering services beyond the scope of just selling the fuel. The number of fuel stations, Auto LPG stations in India has grown sizably. And so has the marketing challenges for a Parallel marketer in Auto LPG retail n India.

auto LPG retail in iindia
marketing challenges in Auto LPG in India

Auto LPG is a different ball game due to its user base being different, More aware. A lot of stations came up with Auto LPG as an additional fuel in PSU network. Parallel marketers also strived hard and have a competitive network of Auto LPG stations today. The real change started when private players opened standalone Auto LPG stations in India. These stations did not have petrol or diesel, neither any supporting products like oil, battery or tyres to make some additional income.

As a parallel Marketer, challenges are different. Parallel marketers had no brand when they started. They had a Product which suited a certain type of vehicles and that was their USP. Established multinational brands with branding in some different product category enjoyed the advantage of branding. But the challenge of marketing always revolved around reaching the last customer within the cluster.

 

Let me narrate a situation, even if you are a CMD of a Petroleum company of say brand X and your vehicle needs fuel on road, you will choose the nearest fuel station. You will not care if its brand x or Y or Z. You would prefer a quick refill than the choice. Brands are important here but availability is even more important.

We faced 5 major Challenges while Marketing of Auto LPG

  • 1) Becoming a product seller to a brand

Auto LPG made brands like Go gas today. From a simple standalone product seller to crossing a network of 100 stations was a unique task. GoGas is the leading standalone chain of Auto LPG stations in India. Auto LPG stations today are making its presence felt with their unique product & services.

From Hanumangarh in Rajasthan to Satyamangala near Tamilnadu border, to Mangalore to Hyderabad, All Go Gas stations today are identified with its unique identity and branding experience.

  • 2) Service

We found out that service requirements of an Auto LPG customer are different than those of a Petrol Vehicle driver. With regular services, the addition of a technician’s kiosk at key stations can help solve customer queries better.

All complaints needed to be heard and solved. Each feedback is important. The sales process is the key area to stay in touch with the end user, as the time which customer spends at an Auto LPG station is less due to only a single product is on sale.

  • 3) Customer Requirements:

A major number of Auto LPG customers are Auto Rickshaws & LPG cars in Chennai, Bangalore, Hyderabad and other parts of India. This was a simple yet amazing revelation that our Auto rickshaw customers were actually doing business with the fuel they purchased from us. They were actually investing every day and earning every day. They demanded service in less time, gave feedback on quality and were assertive about their needs from the brand.

Which meant we need to be always on our toes for our product & services. A Dry out day will mean the loss of customers. Customers will shift to a nearby location for the fuel. Availability needs to be managed at all the times, making it a

  • 4) Promotions
auto LPG retail in india
marketing challenges in Auto LPG in India

Promotions make an important part of Marketing. Can Auto LPG be actually marketed like any other product is the real question? Yes , it is actually possible. We can create and launch very successful promotion campaigns for Auto LPG user. A good Marketing campaign can get you a lot of happy customers.

  • 5) Our Limitations & challenges

Location is a Practical limitation. The number of stations against potential to sale ratio will always be ruled by the location of the station which is convenient to the customers. Look & facilities are a close second on the list.

But it is a challenge to work in the competitive environment, with a real pressure to retain the customer and drive volumes. Each day is a new day. Each company is competitive and wants a bigger piece of market share, which is actually good for the customers.

 

Our challenge is to be able to convert more and more people to Auto LPG. With only 3 models of factory-fitted LPG car models in Market, conversion has been a major task in the secondary market. Mostly unorganized, hence tapping the customers & convincing them to convert to Auto LPG has taken a back seat. Government support is needed to Push Auto LPG in this regards.

 

The major challenge is the Illegal filling of LPG. This remains the major hurdle at many locations and sadly is responsible for lower sales volume. Now with several measures taken up by the government, the solution is in sight and hopefully will have a real level playing field in auto LPG. 3 wheeler manufacturers are aggressively pushing their products, but the real boost will come with Auto LPG 2 wheelers. And 2 wheeler auto conversion is still struggling in the secondary market as no company fitted Auto LPG vehicle is available.

 

Auto LPG is a product which can’t be seen. physical verification is difficult. In a scheme, if I give you more then you can take that free fuel only if you have space in your tank. Even if you have space in the tank and you took free fuel under promotion from me, then you will not ride extra just because you got extra fuel.

 

It’s been more than a decade since the first standalone station by a parallel marketer was set up. The growth of Auto LPG is phenomenal in India. Today parallel marketers are leading with their standalone format. There are 2 parallel marketers who have more than 100 stations running today and they are having ambitious plans for future. The Future is promising.

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